Xiaomi continues to take over the global smartphone market. According to the latest report from research firm Canalys, the Chinese manufacturer captured 21% of the smartphone market in Thailand in the second quarter and outperformed Samsung for the first time.
Interestingly, Samsung immediately dropped to third place, and the second empty one went to the Chinese company Oppo, which occupied 19% of the local market. Vivo and Realme are ranked fourth and fifth on the list of the most successful smartphone vendors in Thailand.
Xiaomi managed to take a leading position in Thailand as the company’s shipments in the second quarter grew by 200% compared to the same period last year. Interestingly, Xiaomi was the only brand to have positive supply growth as Oppo, Samsung, Vivo and Realme registered declines of 2%, 15%, 31% and 28% respectively.
Xiaomi smartphone shipments are also growing rapidly in Latin America, Africa and Western Europe, accounting for 300%, 150% and 50% respectively. At the same time, the company is facing competition from Oppo and Vivo, which are about to launch a massive campaign to increase their market share.
Globally, Xiaomi became the second-largest smartphone brand in the second quarter, and in June managed to overtake Samsung to temporarily lead the global market.