At the end of September, Xiaomi introduced the CIVI smartphone with a 120Hz AMOLED screen, a 32MP selfie camera and a Snapdragon 778G processor. As it turned out, the novelty has become the most popular phone in the price segment of 385-465 dollars.

This was written by Liu Weibing, one of the vice presidents of the company from China and the head of the Redmi brand in parallel with this. The novelty was positioned as a smartphone for women, and gender marketing has borne fruit.

As part of the first sale, it took the company just 5 minutes to earn around $200 million ($31 million). At the same time, 60% of buyers were women. Since Xiaomi CIVI was aimed specifically at them, the manufacturer said that the goal was achieved.

Recall that the novelty also received a 4500 mAh battery with 55-watt fast charging, a main camera with a resolution of 64 MP + 8 MP + 2 MP, stereo speakers, NFC and a headphone jack. Xiaomi CIVI is available in 8/128GB, 8/256GB, and 12/256GB versions, priced at $405, $450, and $495 respectively.

Source: Gizmochina

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