Apple announced Thursday that news publishers who publish their content on Apple News will be eligible for a 30% to 15% subscription fee reduction. The move is yet another example of how Apple is making exceptions to its 30 percent commission deduction rule for in-app purchases amid criticism from software developers, competitors and regulators.

As a reminder, Apple News is an application preinstalled on the iPhone that offers users access to a ton of news sources in one interface. Apple says the service has about 125 million monthly active users. The app is part of the company’s growing services business, which accounted for about 21% of Apple’s revenue last quarter.

To receive the discount, publishers must apply for a new program called the News Partner Program. As part of this, they will be required to provide Apple with all their content in their preferred file format, as well as metadata and other proprietary information. Publishers also need to be well represented in markets where Apple News is available.

Publishers can apply for the program on Apple’s website starting Thursday. Program participants will be able to pay the company a reduced commission of up to 15% in the first year. This applies to both subscriptions initiated through Apple News and through the publishers’ own apps.

It is worth noting that news apps are far from the most profitable in the App Store. In the US, the top ten publishers, including The New York Times, Bloomberg and the Wall Street Journal, totaled just over $68 million in the first seven months of this year, according to research firm Sensor Tower.