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Lu Weibing, President of Xiaomi Group China and CEO of Redmi, continues to stir up public interest in the upcoming Redmi K40 smartphone.

Lu Weibing’s mysterious illustration

In a recent Weibo post, Lu Weibing claimed that the Redmi K40 will be the winner of the «best flat screen in 2021» contest, emphasizing that it goes «from edge to edge». He also made the cryptic suggestion that the company had «too many» iconic products and the choice would be «wrenching.»

Apparently, we are talking about the problem of choosing between the already popular Xiaomi Mi 11 and Redmi K40. No less enigmatic illustration to this statement.

A few days earlier, Lu Weibing stated that the unofficial renderings of the Redmi K40 published on the Internet are not true, and the real Redmi K40 is «very beautiful.» Official renderings or photos of Xiaomi and Redmi have not yet been released, only images of retail boxes in two types — with and without a charger.

Of the already known parameters of Redmi K40, one can note the Snapdragon 888 or Snapdragon 870 SoC (for junior and senior models), an OLED screen with a refresh rate of 120 Hz, the «world’s smallest» front camera built into the screen (hole diameter 2.8 mm), LPDDR5 RAM and UFS 3.1 flash memory.

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